New airline invests in Gladstone
THE boom or bust culture of Gladstone has been reflected significantly over the years with airline companies coming or going depending on the economic climate.
Alliance Airlines are the new blood in town with extensive experience providing flights and services to the resource sector over the past 15 years. But what makes them any different to what has come and gone in the past?
“Everyone gets excited about major projects but our focus in the resource sector is about projects that are in operation and about longterm sustainable growth,” Alliance Airlines CEO Lee Schofield said.
“I think the risk is most people focus on the regions from Brisbane out, whereas our view with Gladstone and indeed in all of the regional routes we operate is that we really have to invest in and engage directly with the local community for it to be a success.
“To invest in and engage with” is easily said, so how is Alliance Airlines going to get to know Gladstone and the people who live here?
“At this time the plan is to have our senior management team come to Gladstone several times a year. During this conference we also meet with government, business, local community organisations,” he said.
Mr Schofield said most if not all of the company’s resource sector flight routes are risk-free with Gladstone considered “low risk”.
However, he said early indications of acceptance by the local community show the airline is being supported strongly, which has been evidenced by Alliance upgrading a number of flights from 80-passenger F70s to 100-passenger F100s.