Auc­tion­sPlus CEO at red meat event

Central Queensland News - - RURAL WEEKLY -

THE flow of mar­ket in­for­ma­tion across the en­tire red meat value chain and the po­ten­tial ben­e­fits to par­tic­i­pants across in­dus­try will be the con­sis­tent theme dur­ing Meat & Live­stock Aus­tralia’s Busi­ness Break­fast at Red Meat 2017 in Alice Springs. The Busi­ness Break­fast, held on Novem­ber 22, is a new ad­di­tion to the two-day pro­gram and is an op­por­tu­nity to join with fel­low pro­duc­ers, in­dus­try lead­ers and other rep­re­sen­ta­tives to lis­ten to three guest speak­ers in dis­cus­sion over a hearty break­fast. Guest speak­ers in­clude:


On­line mar­ket­places are re­shap­ing tra­di­tional busi­ness mod­els. Us­ing tech­nol­ogy, on­line mar­ket­places are get­ting big­ger, smarter, faster and more ef­fi­cient. New op­por­tu­ni­ties are now emerg­ing with on­line ecosys­tems pro­vid­ing sales chan­nel choice, tar­get­ing the right buy­ers, align­ing in­ter­ests, de­liv­er­ing ad­di­tional com­pe­ti­tion, more ac­count­abil­ity, price dis­cov­ery, prove­nance and brand de­vel­op­ment. Your on­line rep­u­ta­tion is be­com­ing a com­pet­i­tive ad­van­tage.


Meat Stan­dards Aus­tralia’s will­ing­ness-to-pay data demon­strates that there is con­sid­er­able value to be gained by en­sur­ing that con­sumers have their meat qual­ity ex­pec­ta­tions met, ev­ery time. Sim­i­larly, higher yield­ing an­i­mals de­liver sig­nif­i­cantly more pro­duc­tiv­ity to meat pro­ces­sors.

Cur­rent mea­sure­ment sys­tems pro­duce an av­er­age of both prod­uct yield and qual­ity. In­for­ma­tion pro­duced from th­ese sys­tems are also av­er­ages – mask­ing in­di­vid­ual an­i­mal per­for­mance. Pro­duc­ers wish­ing to se­cure a place at the MLA Busi­ness Break­fast should reg­is­ter through the Red Meat 2017 event page­

Red Meat 2017 is a flag­ship event for Aus­tralia’s red meat in­dus­try. It is open to all pro­duc­ers and in­dus­try stakeholders.


Anna Speer, Auc­tion­sPlus CEO, will be at the MLA event in Alice Springs next month.

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