Creating value in sheep
AUSTRALIA’S sheepmeat industry may export to more than 65 countries across the globe and enjoy good demand domestically, but a new report from 2015 Nuffield Scholar, Michael Craig, shows there may now be value in moving away from traditional supply chains to help meet growing consumer expectations of quality.
Michael is general manager of Tuloona Pastoral near Harrow, Victoria, a mixed broad-acre livestock and cropping enterprise comprising 18,000 sheep, 500 cows and a 1400-hectare cropping program.
His Nuffield Scholarship investigated the Australian sheepmeat industry’s ability to create value in changing environmental, economic and social conditions.
It took him on a study tour, where he researched supply chain models in the USA, New Zealand, Europe and the UK.
“We, as an industry, must continue to challenge the status quo because these additional costs directly impact on consumer prices and erode profitability,” he said.
Nuffield Michael Craig. Scholar