A beefy pro­gram for all to en­joy

Central Queensland News - - CQ INDUSTRY -

THE count­down is on for Beef Aus­tralia 2018 with 12 weeks to go.

Beef Aus­tralia 2015 at­tracted 90,000 peo­ple through the gates and this year, around 100,000 peo­ple from all over Aus­tralia and the world are ex­pected to at­tend.

The event, which is held in Rock­hamp­ton ev­ery three years, is a huge eco­nomic boost for the re­gion.

Stud­ies from the last expo by the De­part­ment of State De­vel­op­ment found the gross ex­pen­di­ture of at­ten­dees was $74 mil­lion, with an av­er­age $1615 spent per per­son.

“In 2015, nearly one third of re­spon­dents were at­tend­ing the expo for the first time, and 17 per cent just came to en­joy the event, which sug­gests that Beef Aus­tralia is more than just a beef in­dus­try expo and that the event is very ap­peal­ing ... as an ac­tiv­ity to visit in its own right,” Beef Aus­tralia mar­ket­ing and com­mu­ni­ca­tions man­ager Sarah Mitchell-Anyon said.

Some new items on the agenda at the 11th expo in­clude a Shop Win­dow Com­pe­ti­tion, Young Chef Am­bas­sador Com­pe­ti­tion and Peo­ple’s Day in the Pad­dock.

It will also fea­ture more than 4500 cat­tle from over 30 breeds, a trade fair pro­mot­ing more than 500 busi­nesses, sem­i­nars and prop­erty tours to de­liver new re­search in­for­ma­tion to pro­duc­ers.

Beef Aus­tralia will be held May 6-12. For more in­for­ma­tion, head on­line to beefaus­tralia.com.au.

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