Stud’s bulls ‘done right’
High level of quality brings 95 per cent of clients back
RICK Greenup says when he buys a bull he wants them “done right” and so that is his approach to breeding and selling bulls.
“Our clients’ success with their breeding program is our focus and we think we are getting the article pretty correct with proven paddock to palate performance, market suitability, structure, dam and sire dam fertility data, Breedplan and raw data.”
Mr Greenup’s philosophy of “breeding profitable cattle for self-replacing herds, which perform in all environments and within all major markets” has obviously struck a chord, with 95 per cent of their bulls selling to repeat clients in 2017.
“In our business we are surrounded by data, but that is the statistic that we are most proud of,” Mr Greenup said.
Several of Greenup’s clients bid and purchase through AuctionPlus on bulls they have not inspected.
“I aim to provide a standard of bull that our clients can purchase without visually inspecting the bulls and trust that we have done the job to ensure each bull meets our standards for type, structure, fertility and temperament.”
“It’s an honour to have that level of trust in your product,” Mr Greenup said.
And as added assurance, they are guaranteed for full refund if there is a problem.
“We don’t believe in holding clients to exchanges and credits – it’s satisfaction, or a refund.”
This year Mr Greenup has put together a consistent team of 140 bulls for the Greenup Eidsvold Station sale, with 108 poll-pollscur and 102 Classified ‘S’ bulls.
Twenty-five per cent of the sale is by new release sires, while proven favourites – Tycoon, Fitzgerald and Figaro – are represented heavily in the draft.
The 2018 sale will be opened by Susan McDonald.
Ms McDonald is managing director of Super Butcher, a retail group of five stores and online butchers. Recently Ms McDonald was preselected as a candidate for the LNP Senate ticket.
“Susan was raised near Cloncurry on cattle stations, and with her varying industry roles, Susan has well-grounded views on the beef industry, the supply chain and regional Australia, so we are stoked Susan is opening our 2018 sale,” Mr Greenup said.
Greenup Eidsvold Station herds are tested negative for BJD. The sale is interfaced with AuctionsPlus with live audio and video streaming.
Mr Greenup has offered to hold bulls at Belvedere until the season breaks. The Greenup Eidsvold Station annual sale is on Friday, September 21 at 12pm at Eidsvold. Catalogues are available online at www.greenup.com.au. Hard copies are available through Rick and Alice on (07) 4164 4260 or your preferred agent.
EXPERIENCE: Rick Greenup has a philosophy of breeding profitable cattle for self-replacing herds, which perform in all environments and within all major markets.
The sale team walking in.