Stud’s bulls ‘done right’

High level of qual­ity brings 95 per cent of clients back

Central Queensland News - - RURALWEEKLY -

RICK Greenup says when he buys a bull he wants them “done right” and so that is his ap­proach to breed­ing and sell­ing bulls.

“Our clients’ suc­cess with their breed­ing pro­gram is our fo­cus and we think we are get­ting the ar­ti­cle pretty cor­rect with proven pad­dock to palate per­for­mance, mar­ket suit­abil­ity, struc­ture, dam and sire dam fer­til­ity data, Breed­plan and raw data.”

Mr Greenup’s phi­los­o­phy of “breed­ing prof­itable cat­tle for self-re­plac­ing herds, which per­form in all en­vi­ron­ments and within all ma­jor mar­kets” has ob­vi­ously struck a chord, with 95 per cent of their bulls sell­ing to re­peat clients in 2017.

“In our busi­ness we are sur­rounded by data, but that is the statis­tic that we are most proud of,” Mr Greenup said.

Sev­eral of Greenup’s clients bid and pur­chase through Auc­tionPlus on bulls they have not in­spected.

“I aim to pro­vide a stan­dard of bull that our clients can pur­chase with­out vis­ually in­spect­ing the bulls and trust that we have done the job to en­sure each bull meets our stan­dards for type, struc­ture, fer­til­ity and tem­per­a­ment.”

“It’s an hon­our to have that level of trust in your prod­uct,” Mr Greenup said.

And as added as­sur­ance, they are guar­an­teed for full re­fund if there is a prob­lem.

“We don’t be­lieve in hold­ing clients to ex­changes and cred­its – it’s sat­is­fac­tion, or a re­fund.”

This year Mr Greenup has put to­gether a con­sis­tent team of 140 bulls for the Greenup Eidsvold Sta­tion sale, with 108 poll-pollscur and 102 Clas­si­fied ‘S’ bulls.

Twenty-five per cent of the sale is by new re­lease sires, while proven favourites – Ty­coon, Fitzger­ald and Fi­garo – are rep­re­sented heav­ily in the draft.

The 2018 sale will be opened by Su­san McDon­ald.

Ms McDon­ald is man­ag­ing di­rec­tor of Su­per Butcher, a re­tail group of five stores and on­line butch­ers. Re­cently Ms McDon­ald was pre­s­e­lected as a can­di­date for the LNP Se­nate ticket.

“Su­san was raised near Clon­curry on cat­tle sta­tions, and with her vary­ing in­dus­try roles, Su­san has well-grounded views on the beef in­dus­try, the sup­ply chain and re­gional Aus­tralia, so we are stoked Su­san is open­ing our 2018 sale,” Mr Greenup said.

Greenup Eidsvold Sta­tion herds are tested neg­a­tive for BJD. The sale is in­ter­faced with Auc­tion­sPlus with live au­dio and video stream­ing.

Mr Greenup has of­fered to hold bulls at Belvedere un­til the sea­son breaks. The Greenup Eidsvold Sta­tion an­nual sale is on Fri­day, Septem­ber 21 at 12pm at Eidsvold. Cat­a­logues are avail­able on­line at www.greenup.com.au. Hard copies are avail­able through Rick and Alice on (07) 4164 4260 or your pre­ferred agent.

EX­PE­RI­ENCE: Rick Greenup has a phi­los­o­phy of breed­ing prof­itable cat­tle for self-re­plac­ing herds, which per­form in all en­vi­ron­ments and within all ma­jor mar­kets.

PHOTO: CONTIRBUTED

The sale team walk­ing in.

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