New look to the Chin­chilla Show

Get­ting so­cial me­dia savvy

Chinchilla News - - FRONT PAGE - Alana Calvert Alana.Calvert@ chin­chillanews.com.au

AMONG the many changes afoot in the lead up to the 104th Chin­chilla Show, has pos­si­bly been the most ob­vi­ous; the ap­point­ment of a new Chin­chilla Show So­ci­ety sec­re­tary.

Rhonda Brugge­mann took over the sec­re­tar­ial role from Chan­tahl Kelly ear­lier in the year and brought with her the de­sire to push pro­mo­tion through so­cial me­dia and other on­line streams, as well as util­is­ing the mar­ket­ing tool of brand­ing, with the show’s pro­grams, web­site, poster fly­ers all echo­ing the same vis­ual prop­er­ties.

“We’ve found that hav­ing the pro­gram on­line has been re­ally re­ally pop­u­lar,” Ms Brugge­mann said.

“This is the first year that the pro­gram’s been on­line and that’s been re­ally quite ex­cit­ing for us to see it get 1200 odd hits. That’s mind-bog­gling for a lot of peo­ple that aren’t so­cial me­dia savvy.”

Much like in agri­cul­tural prac­tice it­self, the Ms Brugge­mann wants Chin­chilla Show to em­brace new tech­nolo­gies to en­sure its sur­vival and suc­cess.

“[The Chin­chilla Show] is about show­cas­ing our ru­ral back­ground. And with that it doesn’t re­ally mat­ter what hap­pens in a town, (the show will con­tinue) show­cas­ing our ori­gins,” she said.

“With­out the ru­ral sec­tor, none of the other sec­tors would sur­vive.”

“It’s an op­por­tu­nity to get to­gether and cel­e­brate.”

The Chin­chilla Show be­gins to­mor­row morn­ing and runs un­til late on Satur­day night with the Chin­chilla Show Rodeo and other en­ter­tain­ment. The of­fi­cial Chin­chilla Show pro­gram can be picked up from Chin­chilla Cas­ket and Newsagency or the sec­re­tary’s of­fice at the Chin­chilla Show­grounds, or can be down­loaded from the show’s web­site on chin­chillashow.com.au.

Daily up­dates are avail­able through the Chin­chilla Show Face­book page.

With­out the ru­ral sec­tor, none of the other sec­tors would sur­vive. — Rhonda Brugge­mann

PHOTO: ALANA CALVERT

MOV­ING WITH THE TIMES: Chin­chilla Show So­ci­ety’s new sec­re­tary Rhonda Brugge­mann.

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