Flick gets the tick from sharks

EYELINER STAMP IN­VEN­TOR FINDS IN­VESTOR

Cockburn Gazette - - FRONT PAGE - with Belinda Cipri­ano

BUD­DING Perth en­tre­pre­neur Iris Smit will con­tinue to keep women look­ing glam­orous one winged eyeliner at a time, fol­low­ing a suc­cess­ful pitch to the “sharks” on Net­work Ten’s Shark Tank.

The 23-year-old, who cre­ated The Quick Flick, said she had been try­ing to cre­ate the per­fect winged eyeliner for years us­ing dif­fer­ent prod­ucts and tricks, but when they all failed de­cided to take mat­ters into her own hands.

The Quick Flick is a pre­shaped wing eye-liner stamp which en­ables the user to cre­ate the per­fect wing on their eye­lid in­stead of hav­ing to draw it free­hand.

She started sell­ing the prod­uct in Au­gust and said sales took off around Novem­ber last year.

“I wasn’t di­rectly in­volved in cos­met­ics and at the time I was in my fi­nal year at uni when I started to de­velop it,” she said.

“I was a lit­tle bit bored dur­ing my mid-se­mes­ter break and I started this project and turned it into a busi­ness

“I feel pas­sion­ate about what I’m do­ing at the moment and work­ing for my­self is my ideal situation.”

How­ever, get­ting the back­ing from “shark” An­drew Banks ($300,000 for 27.5 per cent) will now help her to ex­pand her busi­ness into re­tail shops and into the in­ter­na­tional mar­ket.

“I’ve al­ways loved Shark Tank and have watched all the dif­fer­ent ver­sions but I never thought I’d get on the show be­cause peo­ple that go on there have es­tab­lished busi­nesses or are a lot older,” she said.

“The busi­ness has grown so quickly but it was all about find­ing that men­tor that could help me ex­pand and I de­cided on An­drew Banks be­cause I thought he would be able to help me with the ex­pan­sion side of things.

“The whole thing was like be­ing at uni all over again but this time pitch­ing on a whole an­other level and it was daunt­ing.”

Since launch­ing the busi­ness Miss Smit has hired sev­eral staff, moved into her Su­bi­aco of­fice and is look­ing forward to ex­pand­ing.

“The sales keep ris­ing and I’m look­ing to ex­pand the prod­uct more and get it into re­tail stores,” she said.

“This whole ex­pe­ri­ence gave me a lot of con­fi­dence and I think a mis­take some peo­ple make is they don’t know their num­bers or busi­ness or lack con­fi­dence.

“The ‘sharks’ sense that so you have to be care­ful be­cause they can bite you.”

Shark Tank airs Tues­days at 8.45pm on the Ten Net­work.

Pic­ture: An­drew Ritchie www.com­mu­ni­typix.com.au d483466

Smit­ten with Smit: Shark Tank pan­elist An­drew Banks has in­vested $300,000 in Iris Smit’s eyeliner busi­ness.

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