Swimwear for bold women

Swim­ming into sum­mer.

Cockburn Gazette - - NEWS - Belinda Cipri­ano

FE­MALE em­pow­er­ment is the theme be­hind new Fre­man­tle swimwear la­bel Ceacea Swimwear.

De­sign­ers Caro­line Cor­nish and Chloe Amery, orig­i­nally from the UK, will launch their new la­bel and first col­lec­tion ‘The God­dess’ at a party at Hil­ton’s Next Wave Ther­apy on Au­gust 25.

Ac­cord­ing to Cor­nish, the duo met seven years ago through mu­tual friends af­ter mov­ing to Perth and en­joy­ing the “Aussie” life­style.

“We both quickly fell in love with the Aussie out­door life­style and wanted to do some­thing typ­i­cally ‘Aussie’,” she said.

“We de­cided that we should do our bronze medal­lion life­sav­ing course al­though nei­ther of us were par­tic­u­larly great swim­mers.

“We then took up sea swim­ming with some other friends and that led to us learn­ing to surf in our 30s and form­ing a friend­ship surf group called ‘Blue Crush’.

“The rea­son these things are sig­nif­i­cant to the brand is be­cause af­ter we sur­prised our­selves with these achieve­ments and per­sonal goals, we de­cided we wanted to cre­ate some­thing that would en­cour­age other women to do the same.

“That cre­ation was Ceacea Swimwear and the idea to launch a brand that would en­cour­age all women to get ac­tive and get ac­tive in the ocean.”

“Ceacea Swimwear is bright and bold to en­cour­age the cus­tomer to be a woman of im­pact,” she said.

“In your Ceacea, you can get out of your com­fort zone and have a go.

“All of our ac­tive chal­lenges have had one thing in com­mon and that was to have fun in the ocean and to ‘so­cialise in the sea’, there­fore cre­at­ing a swimwear brand that en­cour­aged other women to do the same was the ob­vi­ous next step for us. “

Ceacea de­sign­ers Caro­line Cor­nish and Chloe Amery.

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