1) SEEK INSPIRATION
“We look for inspiration everywhere,” says head designer Alexie Thompson, “not only [on] international catwalks but we look at fashion blogs, art shows, travel and what people are wearing on the street… European collections, because they do end up influencing the trends here in Australia – but Australia has its own trends too that are defined by our climate and weather so we do incorporate those as well.”
The new collection is no different, with colour and print especially central to the aesthetic. “We took our inspiration for Summer 2016 from ’90s minimalism. We had a soft femininity for the collection but kind of toughened it up with bomber jackets, so we had that balance. From that ’90s minimalist look we’ve taken this trend of wearing slips as daywear. And also quite a toned-down palate of blush, cream, khaki, black and white.
“Part of that look is lots of layering. We love building outfits… out of layering so that when you break down the pieces they’re actually more wearable everyday pieces but together they can be a more directional look.”
We’re a real DESIGNLED business here, we’re not dictated to by buyers or planners.