1) SEEK IN­SPI­RA­TION

Collective Hub - - STYLE MAKERS -

“We look for in­spi­ra­tion every­where,” says head de­signer Alexie Thomp­son, “not only [on] in­ter­na­tional cat­walks but we look at fash­ion blogs, art shows, travel and what peo­ple are wear­ing on the street… Euro­pean col­lec­tions, be­cause they do end up in­flu­enc­ing the trends here in Aus­tralia – but Aus­tralia has its own trends too that are de­fined by our cli­mate and weather so we do in­cor­po­rate those as well.”

The new col­lec­tion is no dif­fer­ent, with colour and print es­pe­cially cen­tral to the aes­thetic. “We took our in­spi­ra­tion for Sum­mer 2016 from ’90s min­i­mal­ism. We had a soft fem­i­nin­ity for the col­lec­tion but kind of tough­ened it up with bomber jack­ets, so we had that bal­ance. From that ’90s min­i­mal­ist look we’ve taken this trend of wear­ing slips as day­wear. And also quite a toned-down palate of blush, cream, khaki, black and white.

“Part of that look is lots of lay­er­ing. We love build­ing out­fits… out of lay­er­ing so that when you break down the pieces they’re ac­tu­ally more wear­able ev­ery­day pieces but to­gether they can be a more di­rec­tional look.”

We’re a real DESIGNLED busi­ness here, we’re not dic­tated to by buy­ers or plan­ners.

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