5) MOCK IT UP
“We’re quite unique because we have an in-house pattern making team,” says Alexie. “The design team work very closely with the pattern makers, which I think is key to our success. We hand over our designs to the pattern makers firstly and explain to them the kind of look and feel we’re wanting to create from our sketch and they’ll make a toile from there. The toile is a mock up of the design in calico fabric, so the main thing we’re looking at is the proportion of the design, the design lines [and] length. Then we are also looking at fit but we have to use our experienced eye to imagine what the garment will look like in the correct fabric.” The team then reviews the toile with the pattern makers before the first sample is made in preparation for review in a design meeting.