HOW TO GROW WITH­OUT MONEY

MISSED our LAT­EST Col­lec­tive101 mas­ter­class? CATCH UP on our HOT TIPS on BUILD­ING a busi­ness SANS-FI­NANCE.

Collective Hub - - CONTENTS - HOST: SARAH ROOCROFT GET THE 101 For tick­ets to the next Col­lec­tive101 head to col­lec­tive­hub.com

five sim­ple tips to bring your idea into re­al­ity with­out the moolah

Founder of Si­enna Baby, and pro­ducer and cre­ative di­rec­tor of the Wired for Won­der event se­ries.

1 MEM­O­RISE YOUR PITCH

“Guy Kawasaki’s tip is to pitch like a pro. He says to use no more than 10 slides and re­fine that pitch. That then helps you get to your el­e­va­tor pitch – el­e­va­tor pitch­ing is su­per im­por­tant. You’ve got to get out there and talk about your busi­ness idea. This al­lows you to meet peo­ple, make con­nec­tions and build your busi­ness. The first how­ever many years is all on you to get your busi­ness out there and to talk and be pas­sion­ate about it.”

2 FIND YOUR NUM­BERS

“If you’ve got a lit­tle bit of money, say around be­tween AU$2000 to AU$5000, you can com­mis­sion your own re­search. Work out if that’s go­ing to be worth­while. If you’re go­ing to get some stats that are go­ing to be amaz­ingly worth­while in terms of mar­ket­ing, that can help you grow.”

3 USE A TRUSTY TOOL­BOX

“If you haven’t checked out Canva and you’re a start-up, it is amaz­ing. It gives you awe­some ac­cess on the fly, beau­ti­ful graph­ics, Twit­ter posts, LinkedIn head­ers, ba­sic web­site stuff and brochures. Which is pretty cheap to do.”

4 DON’T UN­DER­ES­TI­MATE THE POWER OF A CON­VER­SA­TION

“Go to places your cus­tomers hang out. I’m not a fan of cold-call­ing; if your cus­tomers are cor­po­rates, go hang out in the city and have cof­fee and strike up con­ver­sa­tions with peo­ple in suits. That op­por­tu­nity to con­nect in a hu­man way makes it not feel like sales and makes it feel more ex­cit­ing with more en­ergy.”

5 KNOW WHEN TO QUIT

“If your thing is to grow a busi­ness that, as an 80-year-old woman you’ll leave to your great-grand­chil­dren, cool, do that. If your aim is to do some­thing to pay the mort­gage, have that writ­ten down, make sure you know what that is. If your aim is to grow some­thing fast and sell it for a sh*tload of money, own it and look for the out, and know where it is, oth­er­wise you may get caught in a big, crazy mess.”

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