HOW TO GROW WITHOUT MONEY
MISSED our LATEST Collective101 masterclass? CATCH UP on our HOT TIPS on BUILDING a business SANS-FINANCE.
five simple tips to bring your idea into reality without the moolah
Founder of Sienna Baby, and producer and creative director of the Wired for Wonder event series.
1 MEMORISE YOUR PITCH
“Guy Kawasaki’s tip is to pitch like a pro. He says to use no more than 10 slides and refine that pitch. That then helps you get to your elevator pitch – elevator pitching is super important. You’ve got to get out there and talk about your business idea. This allows you to meet people, make connections and build your business. The first however many years is all on you to get your business out there and to talk and be passionate about it.”
2 FIND YOUR NUMBERS
“If you’ve got a little bit of money, say around between AU$2000 to AU$5000, you can commission your own research. Work out if that’s going to be worthwhile. If you’re going to get some stats that are going to be amazingly worthwhile in terms of marketing, that can help you grow.”
3 USE A TRUSTY TOOLBOX
“If you haven’t checked out Canva and you’re a start-up, it is amazing. It gives you awesome access on the fly, beautiful graphics, Twitter posts, LinkedIn headers, basic website stuff and brochures. Which is pretty cheap to do.”
4 DON’T UNDERESTIMATE THE POWER OF A CONVERSATION
“Go to places your customers hang out. I’m not a fan of cold-calling; if your customers are corporates, go hang out in the city and have coffee and strike up conversations with people in suits. That opportunity to connect in a human way makes it not feel like sales and makes it feel more exciting with more energy.”
5 KNOW WHEN TO QUIT
“If your thing is to grow a business that, as an 80-year-old woman you’ll leave to your great-grandchildren, cool, do that. If your aim is to do something to pay the mortgage, have that written down, make sure you know what that is. If your aim is to grow something fast and sell it for a sh*tload of money, own it and look for the out, and know where it is, otherwise you may get caught in a big, crazy mess.”