HOW TO SWOT YOURSELF
find your strengths and learn to negotiate your weaknesses
ASWOT analysis – an acronym for strengths, weaknesses, opportunities and threats – has long been heralded as the ultimate tool to analyse a business. But what would happen if you performed a SWOT analysis on yourself?
What do other people see as your strengths? What do you do better than anyone else? It’s important when answering not to feel hemmed in by your current position. Even if you’re a retail manager at a snowboarding company, but make the best lemon meringue pie your friends have ever tasted, write it down. It might not seem relevant now, but it all could click into place further down the track.
We often go out of our way to avoid performing in areas we feel less confident in, so acknowledging when these instances occur is a good place to start when trying to identify our weaknesses. Perhaps you repeatedly try to wriggle out of public speaking, or you find yourself delegating the same tasks because you don’t feel competent doing them yourself? This isn’t about jumping down a rabbit hole of negativity; it’s an opportunity to address any issues that might be holding you back.
Now that you’ve addressed the internal factors at play, it’s time to focus on the external. Is there a rise in demand for a skill that you possess? Or a shift within the industry you could capitalise on? If identifying opportunity is proving to be a struggle, look back at your list of strengths. Do these open up any opportunities? What if you eliminated your weaknesses, would that open up any doors?
What external circumstances have the potential to prevent you from achieving your goals? This could be a declining industry, evolving technologies that you’re unprepared for, a direct competitor, your personal situation – or even yourself. Write them all down.
As well as harnessing opportunities and strengths you’ve outlined to achieve your goals, your objective should now be to navigate threats and weaknesses – maybe you could turn them on their head or, at the very least, research, delegate and stay aware!