ARTIST TAKEOVER

mau­rice gold­berg shares his tal­ents on our pages this month

Collective Hub - - CONTENTS - WHAT’S YOUR STYLE? WHO HAS IN­SPIRED YOUR WORK?

Time spent cre­at­ing art are some of Mau­rice Gold­berg’s ear­li­est mem­o­ries. From dec­o­rat­ing ta­bles for din­ner par­ties and cre­at­ing birth­day cards un­der the watch­ful eye of his mother, his skillset has since ex­panded as he dab­bled in the worlds of vir­tual re­al­ity and digital ma­nip­u­la­tion to cre­ate his mas­ter­pieces.

I’m a sto­ry­teller and I push the bound­aries be­tween hand-ren­dered tra­di­tional art and ev­ery­thing tech­nol­ogy can of­fer. I use vir­tual re­al­ity, I film, and then I use tech­nol­ogy to cre­ate com­plex col­lages that merge all those el­e­ments into lay­ered sto­ry­telling works.

WHEN DID YOU FALL IN LOVE WITH ART?

My mum had us draw­ing birth­day cards and dec­o­rat­ing din­ner party ta­bles from as early as I can re­mem­ber. Cre­ativ­ity was al­ways a part of ev­ery­day life. If I wasn’t play­ing with clay on our neigh­bour’s build­ing site, I’d be melt­ing wax and mak­ing can­dles to sell as Christ­mas gifts at the family liquor shop. Or I’d be paint­ing silk fab­ric or enam­elling cop­per plates.

WHAT EL­E­MENT SHAPES A GREAT WORK OF ART?

Mean­ing. Great art has a story – about how it was made and why it was made that’s exciting. Some art dec­o­rates a room well, but great art has a nar­ra­tive that’s in­spir­ing and fas­ci­nat­ing. It adds value, it causes you to grow, it changes lives.

HOW CAN BUD­DING ARTISTS MAKE A VI­ABLE CA­REER FROM THEIR ART?

Two things. Firstly, we must be­lieve in our­selves and make sure we have men­tors around us to en­cour­age us. I think this is true in any field, and art is no ex­cep­tion. Se­condly, don’t be in­sane and do things the way they were done in the past. The world is rapidly chang­ing. Think­ing en­trepreneuri­ally means re­search­ing what’s work­ing and then adding your own ge­nius. In all busi­ness, in­spi­ra­tion, strat­egy and ac­tion go to­gether. Art is no ex­cep­tion.

My big­gest in­flu­ence is Paul Mack­lin, a cor­po­rate trainer who uses art to help peo­ple be­lieve in them­selves and their cre­ativ­ity. When we first started work­ing to­gether, he helped me get over those killer in­ner judge­ments that re­pressed my cre­ativ­ity by blind­fold­ing me and ask­ing me to paint to mu­sic. It freed up my in­tu­ition and an ex­pres­sive­ness that in­spires me to cre­ate.

In all busi­ness, IN­SPI­RA­TION, strat­egy and AC­TION go to­gether. ART is no EX­CEP­TION.

WHAT ARE YOU OB­SESSED WITH RIGHT NOW?

Push­ing the bound­aries. I don’t like the sta­tus quo. Ev­ery­thing can be bet­ter or more in­ter­est­ing. I think we’re pro­grammed to evolve things. Isn’t that what the uni­verse does? So why wouldn’t we? So get­ting un­com­fort­able and ex­cited si­mul­ta­ne­ously is par­adise. That’s my ob­ses­sion.

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