maurice goldberg shares his talents on our pages this month
Time spent creating art are some of Maurice Goldberg’s earliest memories. From decorating tables for dinner parties and creating birthday cards under the watchful eye of his mother, his skillset has since expanded as he dabbled in the worlds of virtual reality and digital manipulation to create his masterpieces.
I’m a storyteller and I push the boundaries between hand-rendered traditional art and everything technology can offer. I use virtual reality, I film, and then I use technology to create complex collages that merge all those elements into layered storytelling works.
WHEN DID YOU FALL IN LOVE WITH ART?
My mum had us drawing birthday cards and decorating dinner party tables from as early as I can remember. Creativity was always a part of everyday life. If I wasn’t playing with clay on our neighbour’s building site, I’d be melting wax and making candles to sell as Christmas gifts at the family liquor shop. Or I’d be painting silk fabric or enamelling copper plates.
WHAT ELEMENT SHAPES A GREAT WORK OF ART?
Meaning. Great art has a story – about how it was made and why it was made that’s exciting. Some art decorates a room well, but great art has a narrative that’s inspiring and fascinating. It adds value, it causes you to grow, it changes lives.
HOW CAN BUDDING ARTISTS MAKE A VIABLE CAREER FROM THEIR ART?
Two things. Firstly, we must believe in ourselves and make sure we have mentors around us to encourage us. I think this is true in any field, and art is no exception. Secondly, don’t be insane and do things the way they were done in the past. The world is rapidly changing. Thinking entrepreneurially means researching what’s working and then adding your own genius. In all business, inspiration, strategy and action go together. Art is no exception.
My biggest influence is Paul Macklin, a corporate trainer who uses art to help people believe in themselves and their creativity. When we first started working together, he helped me get over those killer inner judgements that repressed my creativity by blindfolding me and asking me to paint to music. It freed up my intuition and an expressiveness that inspires me to create.
In all business, INSPIRATION, strategy and ACTION go together. ART is no EXCEPTION.
WHAT ARE YOU OBSESSED WITH RIGHT NOW?
Pushing the boundaries. I don’t like the status quo. Everything can be better or more interesting. I think we’re programmed to evolve things. Isn’t that what the universe does? So why wouldn’t we? So getting uncomfortable and excited simultaneously is paradise. That’s my obsession.