USE FIG­URES AND STATS

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Num­bers talk – and they also pro­vide proof of why a po­ten­tial cus­tomer needs you. ‘I’ll re­duce your postage costs by 50 per cent’ will pique a lot more in­ter­est than ‘I work in ship­ping’, so knock out a few sums be­fore you pipe up.

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