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Make sure you’re clear on what it is you want from the per­son you’re pitch­ing to. Be spe­cific with in­vestors (‘We’re look­ing for $250,000 in seed fund­ing’) and ask po­ten­tial cus­tomers for their pre­ferred method for you to fol­low up. Nat­u­rally, have busi­ness cards at the ready.

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