Robin Gadsby, CEO of Forever Beta
WITH BIG-TICKET CLIENTS LIKE GOOGLE AND BRITISH GROCERY CHAIN CO-OP ON HIS ROSTER, THIS FOUNDER LOSES SLEEP OVER THE NEED TO ACT QUICKLY, WHICH ISN’T ALWAYS EASY.
“If something is disrupting a client’s business sector, we want to help them by moving quickly, testing and developing a new counter proposition,” says Robin, who heads up creative communications company Forever Beta.
“But, most of the businesses we work with are unable to shift quickly, both from a business and cultural perspective. I lay awake at night working out the best way to take them on a journey where they feel comfortable to experiment.”
Safeguarding his own company culture also makes his mind whir at midnight.
“Ensuring that our culture promotes the best autonomy, experimentation and empowerment is a constant battle against sleep at night,” he says.
He finds that mindfulness techniques help him drift off. “When I’m at home, I try to put away things that will pull my mind away from home. I basically create thresholds for myself where I stop doing one thing – working – and start doing another – rest.”