Keri Kitay, CEO of All I Sea active swimwear
HAVING CO-FOUNDED ALL I SEA WITH LEISEL JONES, KERI KITAY DOESN’T LIE AWAKE WORRYING ABOUT THE LOOK OF HER LATEST COLLECTION, SO MUCH AS HOW TO REDUCE ITS ENVIRONMENTAL FOOTPRINT.
“I love my sleep but, since starting All I Sea, my mind constantly races at a million miles an hour, which often keeps me awake at night,” she says. “I’ll be up researching fabrics, new technologies, athletes and stockists around the globe. That is the fun stuff.” But what keeps this entrepreneur awake most frequently is far more sobering.
“After producing our first collection, I realised how much producing apparel can impact our environment,” she says. “We have dedicated our next collection to begin the process of implementing recycled fabrics and packaging.” This means burning the midnight oil to research fabrics, biodegradable polybags and how to make it all work financially.
“My strategies to a good night’s sleep involve a good daytime routine,” says Keri. “This means, without fail, every morning I begin my day with a training session. Meditation is another saviour, and I use detox saunas to quieten my thoughts. I take magnesium every night – it relaxes my mind and muscles.” >