Keri Ki­tay, CEO of All I Sea ac­tive swimwear

Collective Hub - - FEATURE -

HAV­ING CO-FOUNDED ALL I SEA WITH LEISEL JONES, KERI KI­TAY DOESN’T LIE AWAKE WOR­RY­ING ABOUT THE LOOK OF HER LAT­EST COL­LEC­TION, SO MUCH AS HOW TO RE­DUCE ITS EN­VI­RON­MEN­TAL FOOT­PRINT.

“I love my sleep but, since start­ing All I Sea, my mind con­stantly races at a mil­lion miles an hour, which of­ten keeps me awake at night,” she says. “I’ll be up re­search­ing fab­rics, new tech­nolo­gies, ath­letes and stock­ists around the globe. That is the fun stuff.” But what keeps this en­tre­pre­neur awake most fre­quently is far more sober­ing.

“Af­ter pro­duc­ing our first col­lec­tion, I re­alised how much pro­duc­ing ap­parel can im­pact our en­vi­ron­ment,” she says. “We have ded­i­cated our next col­lec­tion to be­gin the process of im­ple­ment­ing re­cy­cled fab­rics and pack­ag­ing.” This means burn­ing the mid­night oil to re­search fab­rics, biodegrad­able poly­bags and how to make it all work fi­nan­cially.

“My strate­gies to a good night’s sleep in­volve a good day­time rou­tine,” says Keri. “This means, without fail, ev­ery morn­ing I be­gin my day with a train­ing ses­sion. Med­i­ta­tion is an­other saviour, and I use de­tox saunas to qui­eten my thoughts. I take mag­ne­sium ev­ery night – it re­laxes my mind and mus­cles.” >

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