Oli Wheeler, CEO of THRSXTY

Collective Hub - - FEATURE -

WITH 25 YEARS IN THE PR IN­DUS­TRY, IN­CLUD­ING 18 AS RIGHT-HAND MAN TO ICONIC PUB­LI­CIST MATTHEW FREUD, OLI WHEELER SAYS DIS­RUPTED SLEEP IS THE NORM FOR HIM.

Re­call­ing his pre-in­ter­net days at Freud Com­mu­ni­ca­tions, where much of his work was around rep­u­ta­tion man­age­ment, Oli ad­mits that he would go to sleep ev­ery night wor­ry­ing about how a story he had worked on that day would be re­ported in the morn­ing.

“There were many times I woke up at 4am and couldn’t han­dle the anx­i­ety, and I would jump in the car and go to King’s Cross sta­tion where I could get the first edi­tions that were be­ing loaded onto the in­ter­city trains. This of­ten paid off, be­cause if parts of a news story were plain fac­tu­ally wrong, I could get hold of the news­desk and work fast to get it changed for the sec­ond edi­tion.”

Now the CEO of com­mu­ni­ca­tions agency THRSXTY, he still wakes up at 4am, but these days he stays in bed.

“The dif­fer­ence be­tween then and now is the in­ter­net,” he says. “I can re­view the news without leav­ing the house. As a small busi­ness with nar­row mar­gins, I’m more likely to be thinking about the agency’s num­bers.”

As a cri­sis man­age­ment ex­pert who is also an adren­a­line junkie, Oli uses vi­su­al­i­sa­tion to con­trol his anx­i­ety.

“I ride off-road mo­tor­bikes and much of the train­ing for this sport is done by rid­ing across miles of forests and rugged coun­try­side,” he says.

“If I imag­ine I am rid­ing across these land­scapes, I can hyp­no­tise my­self into an en­joy­able and peace­ful state of mind.”

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