Jonny Nicol, founder and CEO of Stratajet
BY DAY, HE DISRUPTS THE PRIVATE JET TRAVEL INDUSTRY; BY NIGHT, JONNY NICOL SEEKS A PEACEFUL SLUMBER.
“I once heard another entrepreneur say they sleep like a baby – waking up every couple of hours kicking and screaming,” says Jonny. “It’s not always quite that bad, but switching off from the daily grind can be tough, especially when everything you have is riding on the success of your business.”
Developed to revolutionise the private aviation industry by making it accessible as a means of mass transport, his online platform relies on a complex algorithm that fills empty legs of private jet routes.
“It took us two and half years to build these incredibly sophisticated algorithms, and another two to get the program to run quickly enough to be a viable consumer proposition,” says Jonny, a former pilot.
“We lost investor confidence and most of my nights were spent thinking of ways to trim valuable seconds off the time it took for the system to search through the available aircraft.”
His strategy for surviving sleepless nights? Boost your support crew. “I’ve brought in some of the best individuals from in and outside of the aviation industry,” he says. “They head up my customer service and marketing teams, ensuring that customers are getting the tailor-made attention they deserve, as well as access to a range of top-of-therange services and partnerships. My team are so important.”