Jonny Ni­col, founder and CEO of Strata­jet

Collective Hub - - FEATURE -

BY DAY, HE DIS­RUPTS THE PRI­VATE JET TRAVEL IN­DUS­TRY; BY NIGHT, JONNY NI­COL SEEKS A PEACE­FUL SLUM­BER.

“I once heard an­other en­tre­pre­neur say they sleep like a baby – wak­ing up ev­ery cou­ple of hours kick­ing and scream­ing,” says Jonny. “It’s not al­ways quite that bad, but switch­ing off from the daily grind can be tough, es­pe­cially when ev­ery­thing you have is rid­ing on the suc­cess of your busi­ness.”

De­vel­oped to rev­o­lu­tionise the pri­vate avi­a­tion in­dus­try by mak­ing it ac­ces­si­ble as a means of mass trans­port, his on­line plat­form re­lies on a com­plex al­go­rithm that fills empty legs of pri­vate jet routes.

“It took us two and half years to build these in­cred­i­bly so­phis­ti­cated al­go­rithms, and an­other two to get the pro­gram to run quickly enough to be a vi­able con­sumer propo­si­tion,” says Jonny, a for­mer pi­lot.

“We lost in­vestor con­fi­dence and most of my nights were spent thinking of ways to trim valu­able sec­onds off the time it took for the sys­tem to search through the avail­able air­craft.”

His strat­egy for sur­viv­ing sleep­less nights? Boost your sup­port crew. “I’ve brought in some of the best in­di­vid­u­als from in and out­side of the avi­a­tion in­dus­try,” he says. “They head up my cus­tomer ser­vice and mar­ket­ing teams, en­sur­ing that cus­tomers are get­ting the tai­lor-made at­ten­tion they de­serve, as well as ac­cess to a range of top-of-therange ser­vices and part­ner­ships. My team are so im­por­tant.”

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