DENNON ON SHIRA
Along with my business partner, Chris, I run Seakyu Creative, a digital advertising agency that’s built for social media. We work with a lot of clients in tech as well as fashion and design. I met Shira a few years ago through a networking event. Although she’s one of our clients, we started helping each other out.
She’s become one of my mentors, in terms of marketing, gives me strategy advice, and has taught me how to streamline things and make them go faster. I also help her with operations. She’s the type of entrepreneur that doesn’t give up when a problem arises; she’ll find a way around it and I really admire that. She has so much passion, energy and vigour – it’s so encouraging!
For many young people working today, the industries we work in are based on new technologies, social media – things the older generation haven’t grown up with. Often, the best mentorship we can receive is from someone who understands it firsthand. I also find that [some] people who are older than us embrace an approach that’s based on competition, while we’re focused on collaboration. There’s a very big difference.