DENNON ON SHIRA

Collective Hub - - MENTORING -

Along with my busi­ness part­ner, Chris, I run Seakyu Cre­ative, a dig­i­tal ad­ver­tis­ing agency that’s built for so­cial me­dia. We work with a lot of clients in tech as well as fash­ion and de­sign. I met Shira a few years ago through a net­work­ing event. Although she’s one of our clients, we started help­ing each other out.

She’s be­come one of my men­tors, in terms of mar­ket­ing, gives me strat­egy ad­vice, and has taught me how to stream­line things and make them go faster. I also help her with op­er­a­tions. She’s the type of en­tre­pre­neur that doesn’t give up when a prob­lem arises; she’ll find a way around it and I re­ally ad­mire that. She has so much pas­sion, en­ergy and vigour – it’s so en­cour­ag­ing!

For many young peo­ple work­ing to­day, the in­dus­tries we work in are based on new tech­nolo­gies, so­cial me­dia – things the older gen­er­a­tion haven’t grown up with. Of­ten, the best men­tor­ship we can re­ceive is from some­one who un­der­stands it first­hand. I also find that [some] peo­ple who are older than us em­brace an ap­proach that’s based on com­pe­ti­tion, while we’re fo­cused on col­lab­o­ra­tion. There’s a very big dif­fer­ence.

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