5 MIN­UTES WITH… AN­DREA MOORE

Collective Hub - - STYLE MAKERS - De­signer of her Auck­land-based name­sake la­bel. GO-TO WORK­DAY OUT­FIT? FAVOURITE LA­BELS?

WHAT DOES A TYP­I­CAL DAY LOOK LIKE FOR YOU?

No two days are the same. Sketch­ing and plan­ning next sea­son’s ranges; li­ais­ing with our fabric and gar­ment sup­pli­ers; fit­tings; de­sign­ing shoes, eye­wear, hand­bags; model cast­ings; choos­ing sound­tracks for cat­walk shows; sales and mar­ket­ing meet­ings...

WHAT’S AT THE CORE OF AN­DREA MOORE THE LA­BEL?

Colour and print! Our prints are ex­clu­sive, con­sid­ered, lay­ered and orig­i­nal. We work hard to develop prints per­ti­nent to the theme of the col­lec­tion. Each print of­ten has won­der­ful sym­bol­ogy that we delve into, for ex­am­ple, the koi fish, which is a sym­bol of courage, good luck, en­durance and sur­vival, and the crane, which is all about peace and spir­i­tu­al­ity.

Dis­tressed An­drea Moore denim, slouchy An­drea Moore merino knit and suede An­drea Moore ‘Walker’ boots.

I mostly wear our gar­ments, but am in­spired by Dries Van Noten, and love Stella McCart­ney for Adi­das ac­tivewear.

TIPS FOR SHAK­ING UP YOUR WORK WARDROBE?

Colour block­ing or us­ing lay­ers of tonal colour and tex­ture to cre­ate shape. Think about the en­ergy in an out­fit, how it is ei­ther flat or cre­ates char­ac­ter. Mix­ing con­trasts works well, for ex­am­ple, fem­i­nine and mas­cu­line, silk with denim. Con­trasts or twists cre­ate en­ergy that dis­plays your own unique per­son­al­ity.

WHAT CAN WE EX­PECT FROM YOU AT NEW ZEALAND FASH­ION WEEK LATER THIS MONTH?

Haha, nice try. You will have to wait and see. Need­less to say, it will have the An­drea Moore DNA, with a twist.

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