READY TO LAUNCH? HERE’S WHAT IT’LL COST YOU

Itchy Baby Co co-founder Ju­lia Sim­monds on how she spent her start-up dol­lars.

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Af­ter hit­ting rock bot­tom when her tod­dler son was ad­mit­ted to hos­pi­tal with in­fected eczema cov­er­ing 75 per cent of his body, phar­ma­cist Ju­lia Sim­monds took matters into her own hands. She got to work cre­at­ing a line of all-nat­u­ral bath soaks un­der the brand name Itchy Baby Co, sort­ing out her son’s eczema and found­ing a busi­ness in the process. Here’s a break­down of her start-up costs.

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