READY TO LAUNCH? HERE’S WHAT IT’LL COST YOU
Itchy Baby Co co-founder Julia Simmonds on how she spent her start-up dollars.
After hitting rock bottom when her toddler son was admitted to hospital with infected eczema covering 75 per cent of his body, pharmacist Julia Simmonds took matters into her own hands. She got to work creating a line of all-natural bath soaks under the brand name Itchy Baby Co, sorting out her son’s eczema and founding a business in the process. Here’s a breakdown of her start-up costs.