BECOME THE VOICE OF AUTHORITY
MISSED one of our recent COLLECTIVE101 MASTERCLASSES? We JOTTED down some HOT TIPS for you.
Founder of global speaker management company ODE Management
1 ASK THE IMPORTANT QUESTIONS
If you’re in the process of assessing what you want to do and where you want to be, ask yourself some key questions: what do you want to be known for, and why is it important? Your answers will then shape your pursuit and give you a mission.
2 NAIL THE ‘C’s
When it comes to owning the sphere you sit in, Julie suggests conveying your point using clarity, contribution, channels, collaboration, captivation, consistency and certainty. The first thing to do is draw your audience into listening to what you have to say. It’s not that the most influential speakers in the world are certain of everything, but they speak with certainty about what they believe in. It’s about owning your story and giving the best you have, without waiting for perfection.
3 START STRONG
According to Julie, the first two minutes of any pitch, presentation or inspirational speech matter the most. The best speakers are not concerned with winning approval from their audience, instead they aim to educate them on what they know to be true. For one-on-one presentations, match your intensity, body language and pace to the situation. For multimedia presentations, simple aesthetics such as light, music and clarity of speech will keep your viewer hooked. And when you’re faced with a difficult crowd, drawing on your authority by maintaining eye contact and keeping your talk interactive can help shift the room from despondent to engaged in a matter of moments.
4 STICK TO A STRUCTURE
Despite how much has changed for humanity, story-telling is still key. Julie recommends incorporating a message, a metaphor and a meaning into each main point. This will help give the clearest explanation, in a way the audience can relate to.
Once you’ve started with a punchy intro and a dynamic explanation, close with the purpose you opened with. Strong endings consist of emotion, information and a request. This brings your most important point back to the forefront of your listeners’ minds.