EX­PER­I­MENTS TO CON­SIDER

Collective Hub - - AT WORK -

THE FAKE DOOR:

Use ad­ver­tis­ing, web­sites or videos to ex­plain your propo­si­tion be­fore you cre­ate a real ser­vice. Ask cus­tomers to com­mit in some way. For ex­am­ple, by sign­ing up for a news­let­ter or giv­ing a de­posit. This is an ef­fec­tive way of gaug­ing mar­ket de­sir­abil­ity with lit­tle ef­fort.

THE WIZARD OF OZ:

To the cus­tomer, it looks like an all-singing all-danc­ing prod­uct. Behind the scenes it’s held to­gether with man­ual labour. That chat­bot? It’s actually a hu­man. Op­er­at­ing like this for the ex­per­i­ment phase works well when the ser­vice re­lies on a com­plex sup­ply chain or elab­o­rate au­to­ma­tion.

THE LOOKA­LIKE:

Use ex­ist­ing tools to sim­u­late the ser­vice you plan to pro­vide. Cre­ate some­thing that’s as close to the ser­vice you en­vi­sion as you can get, us­ing what­ever tools you can find. Some­times, even re­brand­ing a com­peti­tor’s prod­uct can help cus­tomers un­der­stand your idea.

THE POP-UP:

Cre­ate a hand­held, small-scale ver­sion of your planned ex­pe­ri­ence for a short pe­riod of time. Pop-up ex­per­i­ments are of­ten re­stricted to peo­ple in a local area. While of­ten requiring a lot of ef­fort, they pro­vide an op­por­tu­nity to see exactly how peo­ple in­ter­act with the prod­uct or ser­vice.

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