EXPERIMENTS TO CONSIDER
THE FAKE DOOR:
Use advertising, websites or videos to explain your proposition before you create a real service. Ask customers to commit in some way. For example, by signing up for a newsletter or giving a deposit. This is an effective way of gauging market desirability with little effort.
THE WIZARD OF OZ:
To the customer, it looks like an all-singing all-dancing product. Behind the scenes it’s held together with manual labour. That chatbot? It’s actually a human. Operating like this for the experiment phase works well when the service relies on a complex supply chain or elaborate automation.
Use existing tools to simulate the service you plan to provide. Create something that’s as close to the service you envision as you can get, using whatever tools you can find. Sometimes, even rebranding a competitor’s product can help customers understand your idea.
Create a handheld, small-scale version of your planned experience for a short period of time. Pop-up experiments are often restricted to people in a local area. While often requiring a lot of effort, they provide an opportunity to see exactly how people interact with the product or service.