ZOE’S 4 STEPS TO A STRONG FOL­LOW­ING

Collective Hub - - COVER STORY - BE AS TRANS­PAR­ENT AS POS­SI­BLE

BE VUL­NER­A­BLE AND LET PEO­PLE SEE THE REAL YOU

“Mak­ing more long-form con­tent, like daily vlog­ging, will al­low the au­di­ence to learn more about you as a per­son – the things you like to eat, the places you go out, your fam­ily and friends. They get to know you on a much deeper level and, al­though an au­di­ence may not grow at a fast pace at first, they will be more loyal, gen­uine and en­gaged as they will feel that connection with you. Shorter vi­ral con­tent, on the other hand, may grow your fol­low­ing at a much faster pace, but those peo­ple might not nec­es­sar­ily have that same connection [to] the cre­ator, but more to­wards the con­tent, so they might not stick around in the same way.”

FIND YOUR OWN ROU­TINE FOR CRE­AT­ING REG­U­LAR CON­TENT

“I’d like to be able to tell you I bal­ance all my projects well, and that I have this great struc­ture, and fab or­gan­i­sa­tional skills that keep me on top of all of them but, in re­al­ity, I don’t! A lot of the time things over­lap, and I’ll be work­ing on all of them ev­ery sin­gle day for months at a time (like now!), but ev­ery­thing al­ways goes to plan in the end.” “I think peo­ple know that brand deals and prod­uct place­ment are a big part of what cre­ators do now. And with the ad­ver­tis­ing stan­dards agency requiring by law that UK cre­ators and in­flu­encers are dis­claim­ing as they should be, it makes ev­ery­thing a lot clearer with the au­di­ence, and I’m def­i­nitely down for that! It’s important that ev­ery­thing is clear, and I al­ways dis­close a spon­sored piece of con­tent. After all, if I gen­uinely like the brand, I’m more than happy to say I’ve worked with them, and that should be the same for ev­ery­one.”

BE GEN­UINE AND COLLABS WILL COME NAT­U­RALLY

“I’d al­ways been in­ter­ested in beauty prod­ucts, and even in my first blog posts I talk a lot about my love for make-up, bath and body prod­ucts. [Then] in 2013 I had a meet­ing with a com­pany who wanted to cre­ate prod­ucts with me. I’m very heav­ily in­volved in ev­ery de­ci­sion and as­pect of each prod­uct, and I re­ally en­joy it.”

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