JIN­SOO AN’S TOP 3 TIPS FOR TECH PI­O­NEERS

Collective Hub - - FOOD - AVOID BUZZ­WORDS LIKE THE PLAGUE

FO­CUS ON THE OUT­COME, NOT THE TECH­NOL­OGY

“Think about whether your pro­ject makes sense and, if it doesn’t, go back to the draw­ing board. Tech­nol­ogy is only an en­abler. In the VR in­dus­try, peo­ple fo­cus a lot on the tech­nol­ogy, and that’s why the public is very lost, be­cause they can’t see the way it in­te­grates into their lives.” “Tech com­pa­nies use so much jar­gon – di­rect re­al­ity, XR, VR, AR. It makes it harder for peo­ple to un­der­stand what it is, and that’s exactly why we need to stop do­ing it.”

RE­MEM­BER THAT HU­MAN SENSES ARE POW­ER­FUL

“Now that we’re on our smart­phones, tac­til­ity is dis­ap­pear­ing. I re­mem­ber read­ing an ar­ti­cle that said when cell­phones were in­tro­duced in Ja­pan, sales of gum actually dropped – peo­ple re­alised that they didn’t need to chew gum be­cause they didn’t need to smell good in front of peo­ple any­more! There’s this real loss of connection [in our so­ci­ety], and we’re re­ally crav­ing it.”

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