CON­CRETE REV­O­LU­TION: DE­SIGN TWINS

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Three years ago, in the sink of their tiny Syd­ney apart­ment, Mitch Lind­say and Crys­tal Bai­ley be­gan mak­ing or­na­men­tal pots out of an un­der­rated material – con­crete.

“We saw a need to bring large in­door plants into the home and there were no beau­ti­ful pots to ac­com­mo­date this,” says Crys­tal.

Lit­tle did they know their cre­ations would take off and kick­start a de­sign trend – the “con­crete rev­o­lu­tion” as they call it – in the process.

“Fol­low­ing one day of sell­ing pots at the mar­kets, we started a web­site and con­tin­ued sell­ing like crazy. It’s just snow­balled from there,” says Crys­tal. “We had to move three times in a year to ac­com­mo­date how fast the business was grow­ing.”

A mu­si­cian orig­i­nally from Tam­worth, she and Mitch – a By­ron Bay gro­cer – found an en­tirely new ca­reer path. Their con­crete pots are now hand­painted in their Syd­ney and Los An­ge­les work­shops and shipped across the world.

Min­i­mal­is­tic fur­ni­ture, ac­ces­sories and kids dé­cor are now also on offer.

Find out more at de­sign­twins.com.

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