TOUCHY FEELY: EADIE LIFESTYLE
When mum of three, Trudie Cox, decided to launch a lifestyle brand, she gave “her” a personality. “Eadie’s sense of style isn’t pigeonholed,” says Trudie, the founder of Eadie Lifestyle. “It’s a culmination of her experience and emotions, international travel, joys, heartbreak, music, touch and feel. Eadie doesn’t follow style, she creates her own.”
Bringing together products that promote a “textured life”, including cushions, curtains and bed linen, their range can now be found in over 400 stores across Australia, New Zealand and Singapore, and ordered online.
The entrepreneur has her invisible co-founder to thank for its success. “Eadie is my creative compass,” says Trudie. “She’s a character I tap into when designing the collection and is well and truly alive in my head. That’s where my inspiration comes from.”
Head to eadielifestyle.com.au.