TOUCHY FEELY: EADIE LIFE­STYLE

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When mum of three, Trudie Cox, de­cided to launch a life­style brand, she gave “her” a per­son­al­ity. “Eadie’s sense of style isn’t pi­geon­holed,” says Trudie, the founder of Eadie Life­style. “It’s a cul­mi­na­tion of her ex­pe­ri­ence and emo­tions, in­ter­na­tional travel, joys, heart­break, mu­sic, touch and feel. Eadie doesn’t fol­low style, she cre­ates her own.”

Bring­ing to­gether prod­ucts that pro­mote a “tex­tured life”, in­clud­ing cush­ions, curtains and bed linen, their range can now be found in over 400 stores across Australia, New Zealand and Sin­ga­pore, and or­dered on­line.

The en­tre­pre­neur has her in­vis­i­ble co-founder to thank for its suc­cess. “Eadie is my creative com­pass,” says Trudie. “She’s a char­ac­ter I tap into when de­sign­ing the collection and is well and truly alive in my head. That’s where my in­spi­ra­tion comes from.”

Head to ead­ielifestyle.com.au.

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