THE START-UP SUP­PORT­ING BE­HIND-THESCENES TAL­ENT

Collective Hub - - MUSIC -

An Aus­tralian start-up aim­ing to be the IMDb of the mu­sic in­dus­try, Jaxsta, is a data-col­lec­tion plat­form that aims to track down the peo­ple be­hind the mu­sic and give them ku­dos, from road­ies to pro­duc­ers, pho­tog­ra­phers and video di­rec­tors. With the evo­lu­tion of dig­i­tal mu­sic, we’ve lost the ‘jacket’ that used to come with CDs. To fill this gap, Jaxsta is build­ing an on­line data­base span­ning the his­tory of recorded mu­sic, al­low­ing fans to track ev­ery tal­ented in­di­vid­ual who con­trib­uted to a record. In Au­gust the com­pany cut a deal with the Record­ing Academy (the or­gan­i­sa­tion that pro­duces the Grammy Awards). The data­base is yet to launch, but mu­sic nerds re­joice – soon you’ll be able to trace ev­ery el­e­ment of a track back to its source.

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