HOW TO STAY IN FLAVOUR
Hospitality VISIONARY Alla Wolf-Tasker has CREATED a brand with STAYING power. So how does she stay RELEVANT in a fast-changing industry?
the founder of iconic Lake House Daylesford, Alla Wolf-Tasker, talks about her rise to the top, coinciding with the launch of her book
T hirty years after launching, Lake House Daylesford is one of Australia’s most awarded destination retreats. Since its opening, co-owner and culinary director Alla Wolf-Tasker has been at the helm of the 2.5-hectare property – and experienced every change in the hospitality industry.
“If you lack a well-honed personal philosophy, direction or self-confidence, it’s easy to be caught up in a torrent of industry FOMO,” says Alla. “It’s tempting to join the flow and morph who you are into the mantle of the latest, newest and hottest, regardless of how relevant it actually is to your own hospitality DNA.”
This is a temptation that Lake House Daylesford has managed to avoid, despite constantly evolving. “[We value] true hospitality, generosity and deliciousness above personal creative ego. But on the other hand, it’s also essential to remain relevant and understand contemporary culinary thinking,” says Alla. With the release of a new book, Three Decades On, which documents the rise of her iconic destination, the visionary shares her tips: