Face it, Tiger…
Amazing Spider-Man #42, November 1966
What happened? One of the duller issues of early Spider-Man redeems itself on its last page with the full introduction of the cocky, gorgeous Mary Jane Watson, long hinted at but never before seen, who hits Peter Parker’s life like a cannonball. The first time we see her face it’s one of the most famous, quotable panels in comics: “Face it, Tiger… You just hit the jackpot!”
Why was it shocking? Because the build-up to this girl had been so drawn out. Because soap opera mattered to Spider-Man as much as fights ever did. Because Peter had worried she would be awful, and – as drawn by John Romita, master of the dreamy chick – she was anything but.