PEARD LEADS THE WAY

Comment News (Armadale) - - Residential -

PEARD Real Es­tate Group cel­e­brated its 20th an­niver­sary this month.

The com­pany was founded by chief ex­ec­u­tive Peter Peard who, af­ter five years in the in­dus­try, saw the need for a new real es­tate busi­ness model.

“I would watch prin­ci­pals run of­fices that were barely turn­ing over a profit and walk away with noth­ing to show af­ter 30 years of blood, sweat and tears,” he said.

“At the other end, agents within those of­fices weren’t happy, they didn’t have the sup­port they needed to suc­ceed, re­sult­ing in a high turnover of staff.

“I knew if I was go­ing to open up my own com­pany, I was go­ing to do things a lot dif­fer­ently and that is why I de­cided to es­tab­lish highly prof­itable ‘su­per of­fices’ with a strong brand and sup­port ser­vices for the sales rep­re­sen­ta­tives.”

Mr Peard opened Peard Real Es­tate Hillarys in 1997 fol­lowed by 11 more of­fices in the Perth and Pil­bara re­gions.

He said the an­niver­sary was a time to re­flect on the suc­cess of the com­pany over the past two decades and also a time to fo­cus on se­cur­ing its suc­cess over the next twenty years.

“Over the past two decades, the Peard Real Es­tate Group has sold more than $20 bil­lion in real es­tate and cur­rently man­ages a prop­erty port­fo­lio val­ued in ex­cess of $1.6 bil­lion,” he said

“We have now 12 strate­gi­cally lo­cated ‘su­per of­fices’, a fi­nance and set­tle­ments di­vi­sion as well as a cor­po­rate head of­fice of­fer­ing a com­plete sup­port net­work.”

Mr Peard said the fu­ture held new chal­lenges for the group, which cre­ated even more op­por­tu­ni­ties.

“Suc­cess­ful long-term busi­nesses have to be able to adapt quickly to new mar­ket con­di­tions and be at the front of the growth curve,” he said.

“I saw the need to change the model 20 years ago and to­day, with the 'Uberi­sa­tion' of busi­ness, I see the need to flip it again to stay ahead of the curve.”

In­no­va­tor Peter Peard.

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