SIX WAYS TO STAY AHEAD
1. Don't waste time being all things to all people – be specific about yourtarget market. 2. Tap into some trends. 3. Do some direct marketing to your audience through advertising or social media. 4. Stay up to date with changes in your industry: the more expert you seem, the more
you can charge and the better your chance of return business. 5. Keep asking yourself: “How can I do things better and differently?” 6. Spend a few hours every month working on how to develop your business.