Mias rises in Madding­ton

Comment News (Gosnells) - - News -

BELOVED West Aus­tralian bread la­bel Mias will op­er­ate from a new pro­duc­tion home in Madding­ton.

The sale of Mias Bak­ery to Fam­ily Foods WA, which op­er­ates Bovell’s Bak­ery in Madding­ton, was con­firmed last week – three months af­ter the fam­ily-owned lo­cal busi­ness was placed into trad­ing ad­min­is­tra­tion.

Fam­ily Foods WA di­rec­tor Stephen Dunk­ley said it was a busy first week of ex­panded op­er­a­tion at the Bovell’s site, with in­creased hours to cope with the ad­di­tional pro­duc­tion of Mias-la­belled prod­ucts.

The move to pro­duce Mias bread from the Bovell’s bak­ery pro­vided sig­nif­i­cant cost ef­fi­cien­cies and the new owner will also look to quit some costly coun­try routes to min­imise wastage as it looks to turn around the brand’s fi­nan­cial for­tunes.

Mr Dunk­ley wants to main­tain de­liv­er­ies of Mias bread to all metropoli­tan out­lets and Coles and Wool­worths have in­di­cated they will con­tinue to stock the Mias line.

“We are hop­ing to re­tain as much of the busi­ness as pos­si­ble and keep the brand alive,” Mr Dunk­ley said.

Ad­min­is­tra­tor Jimmy Tr­pcevski, from WA In­sol­vency So­lu­tions, said Mias’ em­ploy­ees would re­ceive full en­ti­tle­ments and cred­i­tors owed more than $10 mil­lion would re­ceive a div­i­dend as an out­come of the bak­ery’s sale.

He said about half of the em­ploy­ees would have an op­por­tu­nity with Bovell’s.

Mias’ for­mer Can­ning Vale pro­duc­tion cen­tre will con­tinue to be used for dis­tri­bu­tion and ad­min­is­tra­tion dur­ing the tran­si­tion pe­riod.

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