Big help on offer to small busi­ness

Comment News (Gosnells) - - Front Page -

GOSNELLS Busi­ness Sta­tion has won a mul­ti­mil­lion dol­lar gov­ern­ment ten­der to help small busi­nesses in­crease their dig­i­tal pres­ence.

The Sta­tion was awarded a $5.68 mil­lion ten­der to roll out a program to help small busi­nesses across WA, the North­ern Ter­ri­tory and Queens­land build their dig­i­tal ca­pa­bil­i­ties.

Busi­ness Sta­tion chief ex­ec­u­tive Kim Charles said the ten­der was a mas­sive boost for the re­gion.

“For Gosnells, I’m re­ally pleased; we pre­vi­ously haven’t had Aus­tralian Small Busi­ness Ad­vi­sory Ser­vices fund­ing in the south­east cor­ri­dor, so this is great,” she said.

Ms Charles said the program would aim to “take the fear out” of the chal­lenges small busi­nesses faced when build­ing their on­line pres­ence.

“The program is about web­sites, sell­ing on­line, so­cial me­dia, dig­i­tal mar­ket­ing, us­ing small busi­ness soft­ware, cloud plat­forms and on­line se­cu­rity and data pri­vacy,” Ms Charles said.

“We know small busi­nesses re­ally need help in these ar­eas and it’s good to be able to pro­vide that with a good amount of fund­ing, to be able to put to­gether the right ad­vis­ers, staff and peo­ple who are ac­tu­ally pas­sion­ate about it.”

Ms Charles said they would break things down into sim­ple steps to help clients har­ness their “dig­i­tal po­ten­tial” and de­spite the dig­i­tal el­e­ment would cre­ate a per­sonal re­la­tion­ship with their clients.

“It's not as hard as they think it is and we can take them step-bystep... us­ing on­line so­lu­tions and pro­grams,” she said.

“There are so many dif­fer­ent apps, a lot of opin­ions and we want to keep it pretty sim­ple, keep en­cour­ag­ing busi­nesses to see it as a 1-5 step process. It’s re­ally im­por­tant our ad­vi­sors have an el­e­ment of trust. It’s on­line, yes, but we want to make it as in­ter­ac­tive as pos­si­ble.”

Pic­ture: Matt Jelonek d484846

City of Gosnells coun­cil­lor David Goode with Busi­ness Sta­tion CEO Kim Charles cel­e­brat­ing the $5.68 mil­lion ten­der.

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