ED­I­TO­RIAL

Computer Arts Collection - - Editorial - Ju­lia Sa­gar Edi­tor Com­puter Arts Collection

Hot on the heels of our Graphic De­sign An­nual, we’re ex­tremely pleased to present the in­au­gu­ral Com­puter Arts Collection Brand­ing An­nual 2014: an in­spi­ra­tional show­case of the world’s best brand­ing and iden­tity de­sign. In­side these pages you’ll find a metic­u­lously cu­rated se­lec­tion of work – it’s all here, from the sem­i­nal projects that made the world stop and take no­tice, to out­stand­ing ex­am­ples of brand­ing bril­liance from smaller, lesser-known stu­dios that have caught the eye of the Com­puter Arts team over the year.

We couldn’t have done it on our own. To help us cul­ti­vate this collection of cre­ative ex­cel­lence, we in­vited a panel of in­dus­try ex­perts to each nom­i­nate their five favourite projects from the past twelve months. The tal­ented Michael John­son needs no in­tro­duc­tion. He joined the team along­side 38 leading de­sign pro­fes­sion­als, in­clud­ing Alt Group co-founder and AGI mem­ber Dean Poole, Stu­dio Dum­bar’s Liza Enebeis, the Ana­grama crew, Lund­gren+Lindqvist part­ner An­ders Lund­gren and Chris Moody, cre­ative di­rec­tor at Wolff Olins. For a full in­tro­duc­tion to all our pan­el­lists, head over to page 124.

Be­tween us, we’ve looked at hun­dreds of brand­ing projects crafted by de­sign stu­dios, cre­ative agencies, brand­ing con­sul­tants and in­di­vid­ual prac­ti­tion­ers based – like our panel mem­bers – all around the globe. It wasn’t an easy task. “It feels like hav­ing to name your favourite fam­ily mem­bers!” was a com­ment we heard a few times.

The re­sults are stun­ning. We’d like to of­fer a huge thank you to all our panel mem­bers, who, to­gether, added an in­valu­able depth and breadth to the An­nual. Thanks, too, to Non-For­mat: the stu­dio’s strik­ing de­signs can be seen through­out these pages and have truly shaped the pub­li­ca­tion – the pair speak to us on page 06.

Fi­nally, a spe­cial thanks goes to our good friends at Cel­lo­glas. The Bri­tish fin­ish­ing house has once again pulled out all the stops to make the An­nual a fit­ting cel­e­bra­tion of the projects show­cased in­side, with a stylish red foil, beau­ti­ful fluted em­boss and soft-touch fin­ish.

Whether you’re look­ing for thought-pro­vok­ing, en­gag­ing or sim­ply beau­ti­ful brand­ing, you’ll find it all in­side the An­nual. En­joy!

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