MAMA SHELTER: NO TWO MAMAS ARE ALIKE
London, UK www.gregorybonnerhale.com
Luxury and humour aren’t easy partners, but GBH’s work for Mama Shelter achieves the balance perfectly. An exclusive chain of affordable luxury hotels, Mama Shelter’s values are shown as warm and friendly but also surreal and surprising. It’s hard to describe why it’s so good. You’re best just looking at the work and seeing if you can do so without both smiling and feeling a slight pang of jealousy.
Richard Scholey, The Chase