MAMA SHEL­TER: NO TWO MA­MAS ARE ALIKE

Computer Arts Collection - - Identity Systems -

CLIENT

TRIPLE FIVE

STU­DIO

GBH

Lon­don, UK www.gre­go­ry­bon­ner­hale.com

Lux­ury and hu­mour aren’t easy part­ners, but GBH’s work for Mama Shel­ter achieves the bal­ance per­fectly. An exclusive chain of af­ford­able lux­ury ho­tels, Mama Shel­ter’s val­ues are shown as warm and friendly but also sur­real and sur­pris­ing. It’s hard to de­scribe why it’s so good. You’re best just look­ing at the work and see­ing if you can do so with­out both smil­ing and feel­ing a slight pang of jeal­ousy.

Richard Scholey, The Chase

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