FIJI AIR­WAYS RE­BRAND

Computer Arts Collection - - Identity Systems -

CLIENT

FIJI AIR­WAYS

STU­DIO

FU­TUREBRAND AUS­TRALIA

Mel­bourne and Syd­ney, Aus­tralia www.fu­turebrand.com.au

It’s al­ways in­ter­est­ing when an artist is in­volved in a cor­po­rate re-brand, and the work from Mak­ereta Mate­mos and Fu­tureBrand Aus­tralia cer­tainly stirred up de­bate. Per­son­ally, I think they cre­ated some­thing rather in­trigu­ing, cap­tur­ing a spirit and cul­ture that chal­lenges the vis­ual norm for this sec­tor.

Louise Sloper, BETC Lon­don

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.