Stockholm, Sweden www.lowebrindfors.se vimeo.com/86696518
Lowe Brindfors’ stunning identity for Swedish opera house Folkoperan – which stars on our cover – gives a nod to the red interior of the art deco-inspired theatre and its original 1930s signage. Tasked with reflecting Folkoperan’s diverse programme of events and appealing to a wide audience, the agency used typographic elements from the logotype to construct a clever songbird icon capable of displaying different moods – happy, angry, sad – depending on the production.
This identity manages to appeal, even to a modernist like myself, with its art decoinfluenced, slightly whimsical charm. The illustrations by Mats Johansson add further warmth and playfulness, making the identity both lovable and accessible.
Anders Lundgren, Lundgren+Lindqvist