FOLKOPERAN RE­BRAND

Computer Arts Collection - - Identity Systems -

CLIENT

FOLKOPERAN

STU­DIO

LOWE BRINDFORS

Stock­holm, Swe­den www.lowe­brind­fors.se vimeo.com/86696518

Lowe Brindfors’ stun­ning iden­tity for Swedish opera house Folkoperan – which stars on our cover – gives a nod to the red in­te­rior of the art deco-in­spired theatre and its orig­i­nal 1930s sig­nage. Tasked with re­flect­ing Folkoperan’s di­verse pro­gramme of events and ap­peal­ing to a wide au­di­ence, the agency used ty­po­graphic el­e­ments from the lo­go­type to con­struct a clever song­bird icon ca­pa­ble of dis­play­ing dif­fer­ent moods – happy, an­gry, sad – depend­ing on the pro­duc­tion.

This iden­tity man­ages to ap­peal, even to a mod­ernist like my­self, with its art de­coin­flu­enced, slightly whim­si­cal charm. The il­lus­tra­tions by Mats Jo­hans­son add fur­ther warmth and play­ful­ness, mak­ing the iden­tity both lov­able and ac­ces­si­ble.

An­ders Lund­gren, Lund­gren+Lindqvist

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