OK­LA­HOMA CON­TEM­PO­RARY

Computer Arts Collection - - Identity Systems -

CLIENT

OK­LA­HOMA CON­TEM­PO­RARY ARTS CEN­TRE

STU­DIO

SAF­FRON BRAND CON­SUL­TANTS

Global www.saf­fron-con­sul­tants.com

An iden­tity that works with ty­pog­ra­phy and im­ages is not par­tic­u­larly new, but of­ten poorly ex­e­cuted. The logo it­self is quite sim­ple but the use of the geo­met­ric Gotham type­face along­side some great pho­tog­ra­phy re­ally adds life to the iden­tity. Crit­i­cally, the logo doesn’t dom­i­nate the vis­ual, rather it acts as a guide­line that brings the vis­ual sys­tem to­gether.

Ra­jesh Ke­jri­wal, Ky­oo­rius

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