BENEV­O­LENT SO­CI­ETY RE­BRAND

Computer Arts Collection - - Identity Systems -

CLIENT

BENEV­O­LENT SO­CI­ETY

STU­DIO

DE­SIGNWORKS

Bris­bane, Aus­tralia; Hong Kong; Wind­sor, UK www.de­sign­works­group.net

De­signworks re­vi­talised 200-year-old Aus­tralian char­ity Benev­o­lent So­ci­ety with a vi­brant new vis­ual iden­tity. Based on the idea that change hap­pens when people come to­gether, linked letters rep­re­sent mo­ments of change, while the colour sys­tem por­trays the char­ity’s five brand pil­lars: hope, wis­dom, strength, be­long­ing and love. The re­sult is friendly, ac­ces­si­ble and op­ti­mistic – in line with the Benev­o­lent So­ci­ety’s ethos.

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