BENEVOLENT SOCIETY REBRAND
Brisbane, Australia; Hong Kong; Windsor, UK www.designworksgroup.net
Designworks revitalised 200-year-old Australian charity Benevolent Society with a vibrant new visual identity. Based on the idea that change happens when people come together, linked letters represent moments of change, while the colour system portrays the charity’s five brand pillars: hope, wisdom, strength, belonging and love. The result is friendly, accessible and optimistic – in line with the Benevolent Society’s ethos.