TRAPPED IN SUB­UR­BIA IDEN­TITY

Computer Arts Collection - - Brand Experiences -

STU­DIO

TRAPPED IN SUB­UR­BIA

The Hague, The Nether­lands www.trappedin­sub­ur­bia.com

The con­cepts of hu­man in­ter­ac­tion and au­di­ence en­gage­ment are re­flected in this self-brand­ing ex­er­cise by Trapped In Sur­bur­bia. Se­cu­rity was the theme: the logo is ran­domly gen­er­ated us­ing a Captcha tech­nique – the auto-gen­er­ated, dis­torted text used to de­ter­mine if data is be­ing en­tered by a hu­man. The theme is car­ried across the sta­tionery, draw­ing on the se­cu­rity pat­tern found on the in­side of en­velopes, but re­versed to dis­play it on the out­side in­stead.

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