PEPSI GATE AT METLIFE STA­DIUM

Computer Arts Collection - - Brand Experiences -

CLIENT

PEPSI

AGENCY

PEN­TA­GRAM

Global www.pen­ta­gram.com

This Fe­bru­ary, Su­per Bowl ticket-hold­ers were greeted by a dra­matic in­stal­la­tion at the MetLife Sta­dium, de­signed by Pen­ta­gram’s Michael Ger­icke and his team. A four-storey-high ren­di­tion of the fa­mous Pepsi Globe logo, flanked by a huge pair of Pepsi bot­tle-shaped sculp­tures sus­pended high over­head, trans­formed the gate into an im­pres­sive cel­e­bra­tion of one of Amer­i­can foot­ball’s main spon­sors.

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