SCANDINAVIAN DESIGN GROUP
Oslo, Norway www.sdg.no
TINE is Norway’s largest dairy producer. In a symbiosis of visual identity and interior design, the company’s Melkerampa store lets it communicate and interact with its end-users at a point beyond the supermarket fridge. Scandinavian Design Group worked closely with Vigdis Apeland Bergh, an architect at Oslo-based Inne Design, to bring the interior to life, while a digital strategy was also created to amplify the brand online.