AP­PREN­TICE­SHIPS IDEN­TITY

Computer Arts Collection - - Type In Branding -

CLIENT

NA­TIONAL AP­PREN­TICE­SHIP SER­VICE

STU­DIO

PUR­POSE

Lon­don, UK www.pur­pose.co.uk

When Lon­don-based brand con­sul­tancy Pur­pose was in­vited to re­vi­talise the iden­tity of the NAS, the brief was to change out-dated per­cep­tions, and make ap­pren­tice­ships seem more ex­cit­ing and ap­peal­ing to young au­di­ences. The stu­dio em­ployed an eclec­tic range of ty­po­graphic il­lus­tra­tion to pro­duce a dis­tinct, en­gag­ing cam­paign.

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