OREO TIMES SQUARE DIG­I­TAL BILL­BOARD

Computer Arts Collection - - Advertising -

CLIENT

OREO/MON­DELEZ

STU­DIO

BRAND NEW SCHOOL New York and LA, USA www.brand­newschool.com

AGENCY

MARTIN AGENCY Richmond and New York, USA www.mar­ti­na­gency.com Cut­ting through the 2013 Christ­mas chaos of Times Square, an ex­pan­sive dis­play for Oreo cap­tured the at­ten­tion of both tourists and lo­cals alike. Spread across mul­ti­ple dig­i­tal bill­boards, the ad­vert showed larger-than-life pairs of char­ac­ters – Santa Claus and a rein­deer, oc­to­pus and diver, and so on – swap­ping and dunk­ing the cook­ies high above the busy in­ter­sec­tion.

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