SMALL WOUNDS BIG STO­RIES

Computer Arts Collection - - Advertising -

CLIENT

JOHN­SON & JOHN­SON MENA

AGENCY

IM­PACT BBDO DUBAI

Dubai, UAE www.im­pactbbdo.com Chal­lenged to trans­form Band-Aid into an ac­ces­sory that trig­gers the imag­i­na­tion of chil­dren, Im­pact BBDO cre­ated a charm­ing ty­pog­ra­phy-based print cam­paign that il­lus­trates fan­tas­ti­cal, child-like ex­pla­na­tions for wounds – like ‘A dragon bit me’ – with im­ages show­ing the real story be­hind the in­jury. The mes­sage? There’s al­ways a happy end­ing with a Band-Aid.

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