DAR­LING HAR­BOUR RE­BRAND

Computer Arts Collection - - Environmental -

CLIENT SYD­NEY HAR­BOUR FORE­SHORE AUTHOR­ITY

AGENCY

IN­TER­BRAND AUS­TRALIA

Syd­ney, Aus­tralia www.in­ter­brand.com

In­ter­brand Aus­tralia was com­mis­sioned to de­velop a new brand plat­form for Syd­ney’s Dar­ling Har­bour that would unite the en­tire precinct ex­pe­ri­ence un­der one brand. The agency cre­ated a highly in­no­va­tive iden­tity, which in­cluded a be­spoke bal­loon type­face and an in­flat­able wayfind­ing sys­tem.

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