OPEN ALL DAY: SKETCHBOOKS AND EXHIBITION
COLLECTIVE UNIT EXPERIMENTAL PUBLISHING Valencia, Spain www.unitexperimental.com
Demonstrating how traditional books can thrive alongside their digital counterparts, the Open All Day exhibition showcases the intricately illustrated notebooks of Isidro Ferrer and Pep Carrió both in print and via the Los Cuadernos app, which enables interaction with the show through 2D and 3D animations, videos and other bonus content. Open All Day was an incredibly inspiring exhibition. Hundreds of spreads from the sketchbooks of artists Isidro Ferrer and Pep Carrio were on display, plus sculptures, collages and paintings – but what made it even more amazing was the augmented reality aspect. You could walk around with an iPad watching the ideas spring to life or leaf through digital versions of the books, watch interviews and so on. Hats off to all the guys at Polytechnic University of Valencia for pulling it off.