EL MARI­ACHI WINE LA­BELS

Computer Arts Collection - - Pack Aging And Products -

CLIENT

BODE­GAS HER­MOSILLO

IL­LUS­TRA­TOR

STEVE SIMP­SON

Dublin, Ire­land www.steves­imp­son.com

AGENCY

IKON BC

Moscow, Rus­sia www.ikon­bc­world.com

Tasked with cre­at­ing wine la­bels that ap­pealed to young adults, Rus­sian agency Ikon BC and il­lus­tra­tor Steve Simp­son es­chewed con­ven­tional pack­ag­ing with the ad­di­tion of an ac­com­pa­ny­ing neck-hanger el­e­ment – in the form of a Mari­achi head. Simp­son then trans­lated the con­cept across the en­tire red wine brand.

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